Learn everything you need to know to plan, create, and execute a high-impact marketing campaign using AI. By the end of the workshop, you’ll have all the tools, techniques, and strategies required to take your campaign live!
21st & 22nd March 2025, XIME - Electronic City, Phase II Bangalore
Date: 21st & 22nd March 2025
Location: XIME - Electronic City, Phase II, Hosur Road, Bangalore – 560100, India
Time: 9:00AM to 6:00pm
Lunch provided on both days
Parking available at the college
Participants must bring a laptop
This is not just another marketing workshop—it’s an exclusive AI-driven learning experience designed for startups serious about scaling. To ensure the best experience for participants, we’re offering limited seats enrol now
Take 2 minutes to enrol
2 Minute Survey
Cost of the Program
Select the right marketing channels for maximum impact
Identify and segment your ideal customers
Craft compelling content using ChatGPT
Startups today need data-driven, cost-effective marketing strategies that deliver measurable results. This 2-day AI-powered workshop will teach you how to:
Measure, optimize, and refine for better ROI
Leverage AI to enhance Campaigns
Bonus: Get up to 1 hour of free post-workshop consulting to receive recommendations specific to your company’s marketing needs.
Professor Krishna Kumar will commence the workshop with a session on the indispensable role of AI and technology in maintaining a competitive edge in the contemporary market.
KS Srikant
CTO, Crigloo
As the Chief Technology Officer at Crigloo, Srikant will share AI-driven strategies to optimize marketing campaigns and enhance performance marketing.
Expert Faculty from XIME
Aaron Simon
Managing Director, Basil Communications
Aaron specializes in AI-powered marketing optimization, lead generation, and digital transformation. He will guide participants on how to effectively use AI to scale marketing efforts.
Learn from India’s Leading Business School Professors & AI Industry Experts
Bonus: Get up to 1 hour of free post-workshop consulting to receive recommendations specific to your company’s marketing needs.
XIME
Professor Krishna Kumar
Understanding Your Customers – How to segment and define audiences
DAY
DAY
Content Strategy – Creating compelling messaging that resonates
AI for Content Creation – Using ChatGPT for blogs, social media, and ads
Branding & Positioning – Establishing a strong, differentiated brand
SEO & AEO (Answer Engine Optimization) – Getting discovered organically
Website Optimization – Creating high-converting landing pages
Customer Journey & Funnel – Mapping engagement and conversion points
Choosing the Right Channels – PPC, Social, email, and organic growth
AI-Powered Audience Targeting – Maximizing campaign efficiency
Budgeting & ROI Measurement – Allocating spend effectively
Performance Tracking & Attribution – Understanding what drives results
Campaign Optimization – Running A/B tests and refining messaging
Bonus: Get up to 1 hour of free post-workshop consulting to receive recommendations specific to your company’s marketing needs.
WHO IS THIS FOR?
In today’s competitive market, startups need smart, cost-effective marketing strategies that deliver results. This 2-day hands-on AI-driven workshop will help:
Learn how to leverage AI to acquire customers and drive business growth efficiently.
Startup Founders & Entrepreneurs
Content Creators & Social Media Managers
Use AI to generate high-quality, engaging content faster and improve audience engagement.
Growth Marketers & Digital Marketing Professionals
Discover AI-powered tools and techniques to enhance campaign performance and maximize ROI.
Anyone looking to scale their marketing using AI
Get hands-on knowledge to automate marketing efforts, analyze data, and improve targeting.
Bonus: Get up to 1 hour of free post-workshop consulting to receive recommendations specific to your company’s marketing needs.
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Xavier Institute of Management & Entrepreneurship, Bangalore
Electronic City, Phase II, Hosur Road, Bangalore – 560100, India
© 2025 Xavier Institute of Management & Entrepreneurship. All rights reserved.
